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On 8 September 2009, Communities and Local Government (CLG) published the findings of a review of relevant academic literature, including an internet search, on pledge scheme activity in the UK.
A pledge scheme refers to an invitation from an organisation to an individual to make a public commitment to a behaviour change in relation to climate change.
As well as providing an overview of UK pledge schemes, the report seeks to ascertain from the available evidence: whether pledging works; the extent to which people get involved in pledge schemes; whether those who pledge are more likely to act on their good intentions; and if there is any discernible impact on specific behaviours.
It is envisaged that community pledgebanks will encourage people to register a pledge to undertake some activity or contribute some resource towards a common goal.